21 Innovative Recruitment Techniques You Should Be Using

This holds true whether you are an experienced recruiter or are in the early stages of assembling your team. By embracing and implementing cutting-edge recruitment processes, you can significantly boost your efforts in acquiring top-notch talent. These techniques range from creating compelling job descriptions to making the most of sophisticated recruitment technologies like AI recruitment software and social media recruiting.

The approach you choose can be the key to attracting candidates who not only have the right skills but also fit well with your company's culture. In this article, we explore 21 innovative recruitment techniques that are essential for drawing in elite talent, enhancing your recruitment process, and establishing a strong employer brand.

Best 21 Recruiting Techniques

For organisations aiming to attract, identify, and hire top talent, employing effective recruitment techniques is essential. Below are 21 innovative strategies to refine your talent acquisition efforts:

1. Optimise Your Career Page

Often the initial point of contact, your career page should be user-friendly, visually engaging, and effectively communicate your company's culture and values, attracting candidates who align with your organisation.

2. Utilise Social Media Recruiting

Exploit social media platforms to extend your reach via social recruiting. Engage in conversations, create compelling content, and use job posting features to draw in candidates, enhancing your employer brand and connecting with passive job seekers.

3. Host Recruitment Events

Recruitment events allow for personal interactions with candidates, offering insights beyond resumes and facilitating a more informed hiring process.

4. Invest in Applicant Tracking Systems (ATS)

An ATS can automate resume screening, candidate tracking, and communication, streamlining the recruitment process and managing high volumes of applications more efficiently. Once you integrate your ATS with your CRM and VoIP software, you'll have a comprehensive tech stack to optimise your relationships with clients and candidates.

Once the software are connected, they will automatically update data, decreasing the amount of repetitive data entry required of recruiters. Plus, Ringover supplies an omnichannel contact centre software, so you can reach your contacts on the right channel at the right time. There are many integrations available with Ringover, including popular options like Bullhorn, Vincere, Hubspot, Salesforce, and more.

5. Build a Strong Employer Brand

A compelling employer brand can differentiate your company from competitors, attracting more candidates by showcasing your culture, benefits, and what makes your workplace exceptional.

6. Create Inclusive Job Ads

Design job ads to be inclusive and bias-free, attracting a diverse candidate pool and reflecting a commitment to inclusivity and social responsibility.

7. Tap into the Hidden Workforce

Consider the “hidden workforce,” including retirees, caregivers, and neurodiverse individuals, to address labour shortages and promote a more inclusive hiring approach.

8. Use Niche Job Boards

Posting on niche job boards can attract candidates with specific skills and interests, enhancing the quality of your applicant pool.

9. Implement Employee Referral Programs

Encourage employees to refer known candidates, offering incentives for successful referrals. This often yields higher quality candidates pre-vetted by your team.

10. Provide a Great Candidate Experience

Ensure a seamless and positive application and hiring process, with timely updates and personalised communication, making the process accessible and straightforward. Adding in new approaches like gamification in recruiting can make interviews and evaluations more engaging and fun. And if you want to polish your interview skills, you can always consult some interview tips for recruiters.

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11. Leverage Recruitment Marketing

Attract and nurture talent with recruitment marketing through attractive job ads, engaging content, and social media campaigns, building awareness and interest in your company. As an additional plus, these types of technology often provide performance metrics which track recruitment KPIs.

12. Nurture Talent Communities

Maintain ongoing relationships with potential candidates by building and nurturing talent communities through social media, messaging, and email newsletters, offering a glimpse into the employee experience. This will make recruiting outreach easier later on because candidates may have already had exposure to your brand.

13. Embrace Automation

Enhance the candidate experience with AI and automation, using tools like CRM systems to efficiently identify, engage, and screen candidates. These software allow you to adopt a data-based approach and closely track your staffing analytics.

14. Focus on Retention

Prioritise retention by offering a positive work environment, growth opportunities, and competitive compensation and benefits, reducing future recruitment needs. Start off strong with a comprehensive onboarding to welcome new arrivals.

15. Screen at Scale Faster

Implement strategies for quick and efficient candidate screening, utilising ATS for resume filtering, skills tests for evaluation, and video screenings to assess communication skills. If you implement new technologies, this will help you upgrade your recruitment strategy for more effective recruitment.

16. Attend Local Industry-Related Events

Engage with potential candidates at local industry events, building relationships and attracting talent already interested in your field.

17. Showcase Strong Employee Benefits

Attract candidates by highlighting your company's benefits and perks, including health insurance, retirement plans, and flexible work arrangements.

18. Cultivate a Diverse and Inclusive Environment

Create a workplace culture that values diversity and inclusivity, attracting a broader range of candidates and fostering a more innovative team.

19. Use Video Interviews

Assess candidates' communication skills and motivation through staffing technology like videoconferences, especially useful in high-volume recruiting.

20. Track and Measure Recruitment Metrics

Employ data to track recruitment metrics like time to hire, cost per hire, and applicant sources, identifying areas for improvement and refining strategies.

21. Answer Candidate Questions Online

Build trust and ensure a positive experience by providing clear and timely responses to candidate questions online.

What is a recruitment technique or tactic?

A recruitment technique or tactic refers to the specific methods or strategies employed to identify, attract, and hire the most suitable candidates for a job vacancy. These methods are crafted to make the recruitment process more efficient, effective, and in sync with the organisation's objectives.

There's a wide array of recruitment techniques ranging from traditional approaches like job postings and conducting interviews to more contemporary strategies such as leveraging social media, implementing employee referral programs, and utilising sophisticated hiring management software. Each method brings its unique advantages and can be customised to meet the specific requirements of the organisation and the job role in question.

For example, sourcing is a fundamental recruitment technique that focuses on identifying and drawing in potential candidates. This can be achieved through various channels, including job boards, mobile recruiting, professional networking sites, and recruitment agencies for specialised candidates. For example, it may be worthwhile to hire a medical staffing agency or sales staffing agency to build up a top-performing team. Effective sourcing techniques are instrumental in accessing a broad and diverse candidate pool, thereby enhancing the likelihood of finding the ideal match for the job.

Screening and selection form another critical component of the recruitment process. This step involves assessing candidates based on their qualifications, skills, and compatibility with the company culture. Tools such as applicant tracking systems (ATS) and skills assessments are invaluable in this phase, ensuring that only the most suitable candidates are advanced in the recruitment process.

Employer branding is an essential technique in recruitment. It entails promoting the company's culture, values, and benefits to attract top-tier talent. A robust employer brand positions the organisation as an attractive employer, setting it apart from competitors.

Moreover, recruitment marketing is vital for drawing candidates. It uses marketing techniques to advertise job vacancies and the company at large. Recruitment marketing strategies might include content creation, email marketing, and engaging with potential candidates on social media to establish a pipeline of talent and appeal to passive job seekers.

Adopting and executing the appropriate recruitment techniques can drastically improve the quality of hires, shorten the time-to-hire, and enhance the overall efficiency of the recruitment process. By combining both traditional and modern methods, organisations can develop a comprehensive recruitment strategy that aligns with their goals for talent management.

What is the most effective method of recruitment?

Finding the most effective recruitment method can be challenging as it largely depends on the unique needs and circumstances of the organisation. Yet, certain strategies have proven to be highly effective across different sectors.

Employee Referrals

Employee referrals stand out as a highly effective recruitment strategy, utilising the networks of current employees to identify qualified candidates. This method is advantageous for numerous reasons:

• Cultural Fit: Employees tend to recommend candidates who align well with the company's culture, minimising the chances of a poor fit.
• Retention: Research indicates that referred candidates are more likely to stay longer with the company, with a 50% retention rate at 38 months for referrals, versus 22 months for those not referred.
• Speed: Referrals can speed up the hiring process since the referred candidates are often already deemed a good cultural fit by the referring employee.

Social Media and Online Job Boards

Social media and online job boards are also among the top methods for recruitment. These platforms offer several key benefits:

• Global Reach: Platforms like LinkedIn, Monster, and Indeed enable you to reach candidates worldwide, broadening your search.
• Cost-Effective: Many job boards provide free or affordable options for posting vacancies, offering a cost-effective strategy to attract numerous candidates.
• Engagement: Social media allows for the development of a strong employer brand and engagement with potential candidates, enhancing your chances of attracting the best talent.

Proactive Recruiting

Proactive recruiting, which involves actively searching for candidates instead of waiting for applications, can be especially beneficial for filling challenging positions:

• Targeted Search: This method enables you to specifically target candidates who have the necessary skills and qualifications, rather than relying on broad job postings.
• Talent Pipelining: By building relationships with potential candidates before a vacancy arises, you can establish a talent pipeline, ensuring a pool of qualified candidates is always available.
• Incorporating communication tools like Ringover's contact centre software supports recruitment business development thanks to powerful IP telephony features like integrations, click-to-call, power dialler, and more.

Combining Methods

Employing a combination of these strategies often leads to the most effective recruitment process. Integrating employee referrals, social media, online job boards, and proactive recruiting allows for a comprehensive approach that attracts top talent from various sources:

• Diverse Candidate Pool: Using multiple methods ensures a varied pool of candidates, minimising the risk of overlooking qualified individuals.
• Enhanced Employer Brand: A multifaceted recruitment strategy can also bolster your employer brand, making your organisation more appealing to prospective candidates.

By understanding and applying these effective recruitment methods, organisations can enhance their hiring processes, shorten the time-to-hire, and secure the best candidates for their positions.

Conclusion

In conclusion, effective recruitment techniques are essential for attracting top talent and building a strong employer brand. Remember to leverage a combination of methods such as employee referrals, social media recruiting, and proactive sourcing to reach a diverse pool of candidates.

Utilise tools like applicant tracking systems VoIP phone to streamline your operations and take advantage of all the advantages technology has to offer. If you're curious to see the difference Ringover can make for your business, start your free trial today!