Recruiters Using Personal Cell Phones Is Killing Your Growth Potential

As AI becomes more commonplace, the value of strong communication and relationships will only become a more valuable differentiator for your agency's growth and success.

The Problem

Recruiters spend 78,352 minutes a year on the phone. At an average of 130 words per minute, that's over one million words–for each recruiter. Plus, iMessages, text messages, and WhatsApp messages. Each message, minute, and word are all opportunities for your agency to learn, iterate, and grow. All opportunities lost if these conversations are not captured in your VoIP phone and synced with your ATS and CRM systems.

What are the Consequences for My Staffing Agency?

In today's challenging market, the difference between winning and losing new clients, placements, and candidates comes down to being the best in nurturing relationships, driven by quality and consistent communications. When recruiters make and receive calls and messages on their personal cell phones, opportunities to analyse, coach, and improve these valuable communication moments are lost.

On a day-to-day basis, when recruiters take leave or are away unexpectedly, having seamless cover and consistent relationship management is at serious risk. When a recruiter leaves your agency, a vast amount of valuable contact details, communication history, and relationship goodwill leaves with them. With recruiter turnover at 25-40%, this can have a devastating impact on your new business pipeline.

The Solution

Managing and accessing agency communications within your CRM/ATS platforms and existing workflows is a powerful force multiplier. Choose a VoIP software that meets your current needs and also has room to innovate and grow into. Ensure that your chosen system enhances your agency communications and has specific features suitable for staffing and recruiting, such as call recording, omnichannel capabilities, transcriptions, and CRM/ATS integrations.

What Benefits Will This Have for My Staffing Agency?

There are several benefits to your staffing agency when personal cell phones are not used:

• Data Retention: All communication records, including calls and messages, can be stored in your agency's communication platform, creating a valuable resource for referencing, analysis, and insights.
• Quality Control: It allows for the analysis and improvement of communication methods, talk tracks, and approaches, which can lead to more effective strategies for nurturing client and candidate relationships.
• Continuity: In the event of a recruiter's absence, whether it's due to leave or an unexpected event, having the communication history readily available ensures that relationship management remains consistent and seamless.
• Retention of Valuable Information: When a recruiter leaves your agency, the contact details, communication history, and relationship goodwill do not leave with them. This is crucial given the turnover rate for recruiters and the value of communication history.
• Work-Life Balance: Using dedicated business lines helps recruiters maintain clear distinctions between work and personal life, fostering better work-life balance and ensuring more focused, professional interactions.
• Tracking and Analytics: Communication tools provide valuable insights and metrics on recruitment KPIs, performance, call durations, and other key activities, enabling better management and optimization.

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How Do I Transition My Recruiters Away from Their Personal Cell Phones?

1. Train Your Team: Provide training to your recruiters on how to use the new business phone system. This may include how to make and receive calls, how to transfer calls, and how to use any other relevant features.
2. Set Up User Accounts: Each recruiter will need their own user account and number integrated with their CRM/ATS profile.
3. Encourage Adoption: Once the integration is set up and everyone is trained, encourage your recruiters to use the communication tools instead of their personal cell phones for work-related calls. This could involve setting up certain incentives or simply communicating the benefits of the new platform.
4. Monitor and Provide Ongoing Support: Monitor the usage of the integration and provide ongoing support to your recruiters. This could involve troubleshooting any issues that arise, providing additional training as needed, and regularly seeking feedback from your team on their experience with the tools and features.

Transitioning from personal cell phones to an integrated communication system can be a gamechanger for your agency. If you're interested to learn more, and see how this can benefit your agency, start your free trial today! We look forward to speaking with you soon!