Summary
In this article, we will explore 10 Hubspot alternatives that provide similar software solutions for marketing and sales management needs. Each of these alternatives offers a variety of unique features and approaches, allowing you to choose the option that best fits your company and goals.
From all-in-one platforms to more specialised solutions, you will discover a selection of alternatives to Hubspot that will help you improve and optimise your marketing and sales strategies. We will explore the key features of each option, their scalability, pricing, and user experience, so you can make an informed decision about which best suits your needs.
If you are looking for a different option from Hubspot that still offers solid and efficient software to drive your business, keep reading to discover these 10 alternatives and find the most suitable one for you.
The Best Alternatives to Hubspot
| Software | Features |
|---|---|
| Ringover | Omnichannel communication solution with advanced phone, video, and SMS features |
| Salesforce | Wide range of functionalities and customisations |
| Marketo | Effective lead management and nurturing |
| Pardot | B2B marketing automation |
| ActiveCampaign | Personalised and automated campaigns |
| Zoho CRM | Lead tracking, automation, and customization |
| Mailchimp | Email marketing and automation platform |
| GetResponse | All-in-one solution with marketing automation, email, landing pages, and sales funnels |
| Pipedrive | Effective sales management and CRM |
| SharpSpring | Lead generation, campaign tracking, and personalization |
What is Hubspot?
HubSpot is a comprehensive AI-powered platform that provides solutions for marketing, sales, customer service, operations, and content management. It connects these functions to help businesses attract, convert, and retain customers, offering both free and paid tools. HubSpot offers features like call campaign management, activity records, mobile CRM app, company insights, call recording, and a free CRM.
HubSpot stands out for its ability to automatically complete new contact, company, and transaction records with detailed information obtained from a database of over 20 million companies.
There are numerous Hubspot integrations capable of improving your company's ROI, and its free CRM offers tools that benefit the entire team and does not require a credit card to use. One of the most powerful integrations is with Ringover, the omnichannel contact centre platform that offers businesses a plethora of advanced functionalities to manage different communication channels with prospects and customers.
Hubspot Pricing💲
The price of HubSpot varies according to the different solutions and plans the platform offers. HubSpot offers a variety of plans like Starter, Professional, and Enterprise, tailored to the needs and operational scales of businesses.
HubSpot's pricing model experienced changes starting March 5, 2024, with a licence-based pricing approach for all Hubs and versions. New customers who purchase subscriptions (Starter, Professional, or Enterprise) from that date will be subject to this new pricing model.
Looking for Alternatives to Hubspot?
It is advisable to investigate new alternatives to HubSpot that offer communications software for several reasons:
- Firstly, exploring other platforms can provide a broader understanding of the available functions and capabilities, enabling businesses to make informed decisions.
- Secondly, considering alternatives can provide a comparison of prices, scalability, and integration capabilities, helping organisations ensure they are investing in the most suitable solution for their specific needs.
Additionally, exploring other software options allows businesses to stay updated on emerging technologies and innovative solutions in the market, potentially helping them discover tools that better align with their evolving requirements and growth strategies.
🔥Ringover Tip
Level up your operations by integrating your CRM with your VoIP software, which reduces tedious data entry thanks to automatic data synchronisation.
The 10 Best Alternatives to Hubspot for Successful Business Communication
Best Alternative No. 1: Ringover
Ringover is recognized for its excellence in providing IP telephony solutions for businesses and those in the growth process. Its focus on offering transparent pricing and a wide range of robust features makes it a standout option. Additionally, it allows businesses to select plans that suit their needs, either with two complete plan options or the possibility to customise a specific option.
Its business telephony system is easy to configure and scalable, adapting to the growth of the company. Monthly user licence fees start from £19 per month per user.
Regardless of the chosen plan, businesses using the Ringover phone system will enjoy benefits such as unlimited calls to 110 destinations, the ability to switch devices during a call, access to call analytics, and much more.
Alternative No. 2: Salesforce
Salesforce is a leading platform in the customer relationship management software industry, offering a wide range of tools and solutions to help businesses manage their customer relationships, automate business processes, and make more informed business decisions.
This platform is a good alternative to HubSpot with similar software for several reasons. Salesforce provides solid integration with other business tools and systems, allowing for greater flexibility and customization to meet specific business needs. Additionally, its focus on comprehensive customer relationship management provides a complete view of the customer lifecycle, from acquisition to post-sales service, allowing for better understanding and engagement with customers. Salesforce integrations with solutions can exponentially help improve your business's ROI.
Furthermore, Salesforce offers a wide range of functionalities, including sales automation tools, marketing, and customer service, as well as advanced analysis and customization capabilities. This combination of robust features and scalability capabilities makes Salesforce a solid option for those looking for an alternative to HubSpot with a similar focus on customer management and business growth.
3. Alternative No. 3: Marketo
Marketo is an advanced marketing platform that stands out for its automation capability and various functionalities to help companies manage their marketing strategies effectively. Unlike HubSpot, Marketo may require more time and experience to master all its tools and functionalities.
Among the reasons why Marketo is considered a good alternative to HubSpot with similar software is its competitive capability as a marketing automation tool. Marketo, like Salesforce, can offer comprehensive solutions that can adapt to a variety of business marketing teams as long as they are managed correctly.
4. Alternative No. 4: Pardot
Pardot is a marketing automation platform developed by Salesforce that focuses on lead generation and B2B marketing. It offers a variety of functions to help companies in their marketing strategy, including campaign automation, lead tracking and scoring, detailed analytics and reporting, and integration with Salesforce CRM.
Pardot can be considered a good alternative to HubSpot as it shares many similarities in terms of functionality and marketing automation capability. However, Pardot differs by being more oriented towards B2B marketing and offering deeper integration with Salesforce CRM, which can be beneficial for companies that already use Salesforce as their primary CRM platform. Additionally, Pardot also offers advanced lead analysis and tracking features that are highly valued by B2B companies. Both Pardot and HubSpot are solid marketing automation solutions, and the choice depends on the unique requirements and objectives of your business.
5. Alternative No. 5: ActiveCampaign
ActiveCampaign is a marketing automation platform that has gained popularity for its ability to connect with customers in various ways, allowing small businesses to launch email campaigns, CRM, call centre ecommerce, and much more.
Compared to HubSpot, ActiveCampaign stands out for its easy integration with more than 900 applications and tools, providing users with greater flexibility in their marketing and sales strategy.
For those looking for an alternative to HubSpot with a focus on these specific functionalities and a wide range of integrations, ActiveCampaign can be an excellent choice to improve their marketing and sales strategies.
6. Alternative No. 6: Zoho CRM
Zoho CRM is a customer relationship management platform that offers tools to automate sales, marketing, and customer support. It is considered a good alternative to HubSpot for several reasons.
Firstly, Zoho CRM provides a wide range of features and functionalities to effectively manage customer relationships. These include lead tracking, contact management, workflow automation, sales analytics, and much more.
Secondly, Zoho CRM stands out for its focus on customization and flexibility. It allows users to adapt the platform to their specific needs by creating custom fields, workflows, and automation rules. This provides greater capacity to tailor the platform to the business and internal processes.
7. Alternative No. 7: Mailchimp
Mailchimp is an email marketing platform that allows companies to manage and send sales prospecting email campaigns effectively. Although initially focused on email, Mailchimp has expanded its functions to include social media marketing, digital ads, and more.
Mailchimp is considered a good alternative to HubSpot for several reasons. Firstly, Mailchimp offers robust and easy-to-use functionality for email marketing. It allows users to design and send emails quickly and easily, segment subscriber lists, automate campaigns, and track campaign performance with detailed reports.
It offers a variety of pricing plans, including a free plan with limited functionalities, making it accessible to businesses of different sizes and budgets.
8. Alternative No. 8: GetResponse
GetResponse is a marketing automation platform that allows companies to manage digital marketing campaigns effectively. It offers a wide range of tools and features to create emails, automate workflows, track campaigns, and much more.
GetResponse is considered a good alternative to HubSpot for several reasons. Firstly, like HubSpot, GetResponse offers solid functionality for email marketing. It allows users to create personalised and attractive emails, segment contact lists, automate workflows, and track campaign performance with detailed reports.
Additionally, GetResponse also offers tools for creating landing pages and registration forms, allowing companies to capture leads and increase conversions. It also stands out for its intuitive user interface and for offering integrations with other tools and platforms, making it easy to incorporate into a company's existing workflow.
9. Alternative No. 9: Pipedrive
Pipedrive is a CRM that stands out for its simplicity and effectiveness in managing customer relationships for businesses of all sizes. This software offers tools to automate sales processes, track and manage deals in the sales funnel, and analyse sales data, all at a reasonable cost. It is considered a good alternative to HubSpot and other similar software, especially for companies looking for an easy-to-use, efficient, and affordable CRM solution for customer relationship and sales management.
Pipedrive excels with its clear focus on sales needs and ease of use, making it especially attractive for sales teams seeking a solution focused on effective management of customer relationships and the sales process.
10. Alternative No. 10: SharpSpring
SharpSpring is a marketing automation platform and an all-in-one CRM solution that presents itself as a solid alternative to HubSpot for companies looking for similar software. With SharpSpring, businesses can optimise their inbound marketing process, attract more leads, and close more sales. This software tracks all customers, allowing users to easily see what stage of the sales cycle they are in and follow up accordingly.
Compared to HubSpot, SharpSpring stands out for its comprehensive approach, extensive functionalities, integrated CRM, and advanced analytics. Additionally, SharpSpring offers robust education and support for users, making it easier to adopt and master the software.
While both tools, HubSpot and SharpSpring, are considered solid options in the marketing automation and CRM market, SharpSpring can be a good alternative for those looking for a platform more focused on marketing and sales, with advanced tracking and data analysis capabilities.
HubSpot Alternatives FAQ
How much does HubSpot cost?
According to the information obtained, the cost of HubSpot varies depending on the different plans and functionalities chosen by the user. For precise and updated details about HubSpot pricing, it is recommended to visit their official pricing page.
On HubSpot's website, different plans are available, from free plans to more comprehensive enterprise plans. Each plan has different features and prices, tailored to meet the needs of different types of businesses.
What are the main alternatives to HubSpot?
HubSpot has numerous alternatives within the customer relationship management and unified communications software sector. Other popular VoIP service providers among small, medium, and large businesses that can replace this tool if needed include:
- Ringover
- Salesforce
- Marketo
- Pardot
- ActiveCampaign
- Zoho CRM
- Mailchimp
- GetResponse
- Pipedrive
- SharpSpring
