Virtual AI Assistant An assistant so human you forgot it’s AI

An AI assistant is a tool designed to interact with visitors on your website in a fluid and autonomous way. Ringover’s AI assistant is more than just a basic chatbot. It doesn’t settle for delivering pre-set answers—it guides, suggests, anticipates, and maps out your customers' journey on your site.

Its 24/7 availability significantly reduces pressure on your support teams. However, it's not just a relief agent. It also plays a complementary—and often decisive—role in the perceived quality of your service. For example, at points where a visitor might drop off during the purchase process, it can reignite their interest and re-engage them. In short, it builds a connection where navigation might have ended, acting as the perfect sales assistant to help you increase conversions.

The virtual assistant uses artificial intelligence and natural language processing (NLP) algorithms to understand user queries and respond appropriately. It relies on the data you provide to deliver personalised answers, suggest products, or escalate the conversation to a human agent when necessary.

Our AI assistant delivers real value across several stages of the user experience. Its main areas of impact include:

• Navigation assistance: It understands underlying user needs and guides them to the right information or product.
• Purchase support: Designed for e-commerce, it helps turn visitors into buyers by offering precise recommendations tailored to context.
• 24/7 customer support: The AI assistant is an excellent tool for resolving frequent issues. It autonomously handles common queries and escalates when needed.

Integrating the AI assistant is relatively straightforward and follows three key steps:

• Configuration phase – Here you upload your data (products, FAQ, CRM, etc.) and customise the assistant to match your branding, tone, and objectives.
• Testing phase – During this stage, you test various conversational scenarios with the assistant and make any necessary adjustments.
• Deployment phase – The assistant is launched on your site via an easy-to-implement script.

Our team supports you every step of the way to ensure a smooth deployment.

There are several kinds of AI assistants, each serving specific purposes:

• Conversational assistants (chatbots) – Integrated into websites or apps, these interact in natural language to guide visitors, answer questions, or help with purchases. This is the model of our AI assistant, tailored for e-commerce and customer support.
• Voice assistants – Like Siri, Alexa, or Google Assistant, these operate through voice recognition, mainly on mobile devices or smart objects.
• AI assistants built into business software – These support professionals by automating specific tasks (e.g., HR assistants, legal assistants, CRM assistants).

Each assistant has its specific use cases, but they all share a common goal: to automate interactions and enhance the user experience.

Yes. When a situation requires it—whether it’s a complex question, a need for human assistance, or simply a customer who prefers speaking with an advisor—our solution can smoothly hand off the conversation.

The handover to a human agent is seamless and doesn’t disrupt the user journey. Thanks to native channel orchestration, the assistant can transfer the conversation to live chat or any other supported communication channel. The experience remains consistent, whether handled by AI or a human.

Far from being rigid or generic, our AI assistant is designed for deep customisation. Every element can be tailored to your needs: the assistant’s tone, appearance, conversational flows, and even the data sources it draws from.

It’s not just about “configuring” it—it's about shaping it. To reflect your brand’s voice, product specifics, and your visitors’ expectations. Whether your tone is technical, empathetic, or more direct, everything can be adapted so the assistant aligns perfectly with how you do business.

Yes, the virtual assistant is available at all times, without interruption. It handles incoming requests with consistent responsiveness—which, in many contexts, makes all the difference.

Common queries are processed instantly and autonomously. Whether it's a product question, guidance need, or a minor issue, it provides immediate and structured answers. It also understands its limits. If a request is too complex, specific, or sensitive, the AI assistant redirects the user to a human adviser.